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In simplest terms, it just means which accessories will give you the most points. However I always try to base my entry loosely around the theme definition. My 'cool' pokemon is a Blaziken so I'll aim for a 'fire God' feel as to me this is intangible. I also look at previous entries, both my own and 1st place and try to see what people like, which if normally symmetrical or well done scenes, to get a idea of what to do if I'm stuck on what to create. This guide is amazing and well worth at least a skim read. Hope that helps.